Engineering User Experience (UX) Design

Service User Experience
Team Experience Design
Company Dotnik Studio • UX Matters!

How User Experience Design Works: Website and mobile application designing has become quite complex and has reached an advanced level. While designing the web interface User experience design plays the major role it helps the users to interact with the software, product, apps in the best manner.

What is User Experience Design: User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. - Wikipedia

In other words, it can also be defined as, a User Experience (UX) Design is the procedure to understand the product and crafts the products which deliver a pleasant experience to the users.

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Why User Experience Design is Important

From the design aspects, UX cannot be excluded from the website of apps development. As in this digital era, the uses wants everything in less time, if it takes more time to learn or how to utilize it then surely they will kick it switch to another option.

  • It guides the users to utilize the software, website or mobile apps effectively.
  • Increase the sales and growth of the business and assist to expand on the global level.
  • Improves customer satisfaction and helps to build the vast no. Of customer database.
  • It allows you to hit the bullseyes in the short duration as users have the multiple of other options to try and may get a switch to others.
  • User experience helps to build the customers confidence which motivates them to provides feedback or suggestions for what they want more it or what they are looking for.
  • UX designs assist the startups, small and large enterprises to create brand recognition.
  • Keeps the audience engaged on the website o application for a long time and hence reduce the bounce rates.
  • Gains credibility for the website as it directly impacts the rate of conversion and generates the number of business leads.

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Key Components of the UX Design:

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Information Architecture (IA)

Information Architecture is an information hierarchy of the website to offer easy navigation, sitemap, categories, homepage, etc. It takes the context in an organized manner and provides in the easily accessible manner. The major concern of the AI to provide the navigation for the website. The navigation helps the customers to find the desired menu of their needs and allows them to access the context in an ease. It keeps the users on the track on the avoids getting them lost in the multiple web pages of the website.

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Interaction Design (IxD)

Interaction design interacts with the users screens and your website. Visual design is supported by the Interaction design with the images, graphics, fonts, etc. It focuses on the responses made on the website or application. Interaction design is a prototype describe the specific behavior of the function.

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Usability sometimes also known by the term User-friendliness. It's a combining element of the Architecture information, Interaction design & visual design. Usability is a parameter which indicates that how efficiently customers/users interact with your website. The UX experts solve the complications which arise during use of the products.

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The wireframe is a simple layout of the products or website which were drawn with the help of the blocks. After this process a prototype is developed which bring the products in life. Prototypes help the UX designers to make the necessary changes after the feedbacks.

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Visual Design

Visual design also holds the same position as UX does in the website development. This element highlights the multiple design elements and its footprints that how it impact the users behavior. Visual design is all about the using the correct images and colors at the correct place to convert the visitors in the potential clients. Visual design helps to analyze the products that how the products look colors, fonts, and other layouts.

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Key Component of UX Design

Not every user interact with the internet in the same way as other users do. Some come online to chat with friends or jump for online shopping and some use the internet to stay updated with the trending news, topic or events on their smartphones, desktop, laptop or iPad. For these varieties of users UX plays the major roles and make it challenges as it has to keep updated with the latest technology. In order to ensure there are few components which need to be followed while development.

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How User Experience Design Works:

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1. Product Research

Important steps of the user experience designs and collects information about the domain, competitors, product & market analysis.

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2. Personas

Users provides the best suggestion for the UX design. It always better to know the target audience.

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3. Prototypes

It delivers the full layout of the product is detailed and helps to develop better UX designs & visual designs.

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4. User Testing

Its the main task to find out the unwanted clutters or bug for the smooth experience of the product.

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5. Implementation

Implement the backend & front-end interface with complete functionality.

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6. Evaluation

Evaluations allows to go through to UX experience design and perform the comparison of all the aspects.

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In future, Dotnik Studio will act as a mediator among your next future changing product, and its product design & development.

User Experience Designers, @Dotnik Studio Team

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