How User Experience Design Works: Website and mobile
application designing has become quite complex and has reached an advanced level. While
designing the web interface User experience design plays the major role it helps the users to
interact with the software, product, apps in the best manner.
What is User Experience Design: User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. - Wikipedia
In other words, it can also be defined as, a User Experience (UX) Design is the procedure to understand the product and crafts the products which deliver a pleasant experience to the users.
Why User Experience Design is Important
From the design aspects, UX cannot be excluded from the website of apps development. As in this digital era, the uses wants everything in less time, if it takes more time to learn or how to utilize it then surely they will kick it switch to another option.
- It guides the users to utilize the software, website or mobile apps effectively.
- Increase the sales and growth of the business and assist to expand on the global level.
- Improves customer satisfaction and helps to build the vast no. Of customer database.
- It allows you to hit the bullseyes in the short duration as users have the multiple of other options to try and may get a switch to others.
- User experience helps to build the customers confidence which motivates them to provides feedback or suggestions for what they want more it or what they are looking for.
- UX designs assist the startups, small and large enterprises to create brand recognition.
- Keeps the audience engaged on the website o application for a long time and hence reduce the bounce rates.
- Gains credibility for the website as it directly impacts the rate of conversion and generates the number of business leads.
Key Components of the UX Design:
Information Architecture (IA)
Information Architecture is an information hierarchy of the website to offer
easy navigation, sitemap, categories, homepage, etc. It takes the context in an
organized manner and provides in the easily accessible manner. The major concern of
the AI to provide the navigation for the website. The navigation helps the customers
to find the desired menu of their needs and allows them to access the context in an
ease. It keeps the users on the track on the avoids getting them lost in the
multiple web pages of the website.
Interaction Design (IxD)
Interaction design interacts with the users screens and your website. Visual
design is supported by the Interaction design with the images, graphics, fonts, etc.
It focuses on the responses made on the website or application. Interaction design
is a prototype describe the specific behavior of the function.
Usability
Usability sometimes also known by the term User-friendliness. It's a combining
element of the Architecture information, Interaction design & visual design.
Usability is a parameter which indicates that how efficiently customers/users
interact with your website. The UX experts solve the complications which arise
during use of the products.
Wireframing
The wireframe is a simple layout of the products or website which were drawn
with the help of the blocks. After this process a prototype is developed which bring
the products in life. Prototypes help the UX designers to make the necessary changes
after the feedbacks.
Visual Design
Visual design also holds the same position as UX does in the website
development. This element highlights the multiple design elements and its footprints
that how it impact the users behavior. Visual design is all about the using the
correct images and colors at the correct place to convert the visitors in the
potential clients. Visual design helps to analyze the products that how the products
look colors, fonts, and other layouts.
Key Component of UX Design
Not every user interact with the internet in the same way as other users do.
Some come online to chat with friends or jump for online shopping and some use the
internet to stay updated with the trending news, topic or events on their
smartphones, desktop, laptop or iPad. For these varieties of users UX plays the
major roles and make it challenges as it has to keep updated with the latest
technology. In order to ensure there are few components which need to be followed
while development.
How User Experience Design Works:
1. Product Research
Important steps of the user experience designs and collects information about
the domain, competitors, product & market analysis.
2. Personas
Users provides the best suggestion for the UX design. It always better to know
the target audience.
3. Prototypes
It delivers the full layout of the product is detailed and helps to develop
better UX designs & visual designs.
4. User Testing
Its the main task to find out the unwanted clutters or bug for the smooth
experience of the product.
5. Implementation
Implement the backend & front-end interface with complete functionality.
6. Evaluation
Evaluations allows to go through to UX experience design and perform the
comparison of all the aspects.
In future, Dotnik Studio will act as a mediator among your next future changing product, and its product design & development.