BRAND is a product, service or concept which can be easily recognized and make
it position higher than the other products, services or concepts. The process or steps which
are applied while creating brands are called Branding.
Brands management includes developing, making & maintaining the promise. The strong brands
differentiate your products apart from your competitors. It includes dozens of factors or
parameters which are needs to be managed effectively & efficiently manage the brand's
reputation.
Brands management includes the tangible & intangible characteristics of brands. If we
consider the products, the price, packaging etc. In terms of services, customer experience is
the tangible factors while intangibles are the emotional touch with the products or
services.
The objective of the branding is to convey the message of the products/services to the
consumers to create the brand loyalty, persuade the consumers and to build the emotional
touch with them and also to make the positive perception with respect to the products or
services.
In Branding, communication is the key foundation to building the unbreakable bond between the company & audience. The strategies like advertising, consistent marketing through Public Relation, Press Release Social Media can be implemented to create the unforgetful brand image of products or services.
If we consider from the consumer point of view, they feel that their brand has to obey certain qualities like:-
1. Lower risk
2. Availability of product or services instantly
3. Symbol of quality
4. Delegate responsibility of the products manufacturers or service providers
5. Less searching cost
6. Dedicated customer service
Over the time the product which fulfills these conditions, as well as the user needs, is crowned as Brand.
Now considering from the sellers, retailers point of view, they feel that their brand has to obey certain qualities like:
1. Best in financial return
2. Lower risk
3. Sign of quality to enhance the customer experience
4. The basis of competitive advantage
5. Legal protection of the products
Brands promise to provide consistent unique characteristics, more advantages over other products or services with the best terms & conditions and symbolize to be different from competitors.
Importance of Brand Management
Brand Awareness
Brand awareness is the major factor in brand management as it determines the
probability that how much consumers or target audience is familiar with the
products. Brand awareness can be done by using various channels of promotion such as
social media post, blogs, blogs, advertisement etc. Awareness is important to create
a positive perception with respect to product logo, tagline & name.
Brand Loyalty
Brand loyalty is a fear or phobia where the consumers avoid the usage of the
different products or services due to lack of trust in it. Brand loyalty is an
extent where consumers consume the products of the same company even if other brands
products available at the cheaper rates. The loyal consumer stick firmly with the
specific brands.
Consistency In The Market
The company should always maintain consistency to remain in touch with their
existing customers as well as potential customers. Consistency helps to add the
number of new clients in your database. Consistency helps to focus on the specific
goal of the organization and also helps to build themselves as a brand.
To Remain Flexible & Resilience
Brands should always rise with unique characteristics and also to remain open
for the adjustment because branding processes and require to make changes as per the
analysis of the outcomes. Successful brands never stick to the traditional methods
to deliver the result and to impress their target audience.
Interacting With Customers
The company should have an online presence from where customers can make
communications. The interaction process should be duplex. The feedback helps to
brands to eradicate the errors and acknowledging customers will the improve the
brand's images it makes feel to customers that priority is given to them or their
concern.
Conclusion
The potential customers as well as existing both recognize your company products
or services and your status in the market by your brand value. Incredible brands
deliver the strong message every time. Proper brand management strategy will help
you to use your logo, tagline, name, mascot in a planned way. Dornik Studio helps
you to lead your brand in the market with the reputed manner.
In future, Dotnik Studio will act as a mediator among your next future changing product, and its product design & development.